Los Angeles · 2000 – 2010
Alternative Band of the Year
The New Darlings of the Sunset Strip · Rock City Magazine
We were here.
Los Angeles · 2000 – 2010
Alternative Band of the Year
The New Darlings of the Sunset Strip · Rock City Magazine
The Faded began in the midwest and found their voice in Los Angeles, blending the darkness of eighties rock, the rawness of nineties alternative and shoegaze, and the melodic ambition of early 2000s pop into something entirely their own.
After catching the attention of a producer at Capitol Records, frontman Gene Blalock and guitarist Isao Fujita relocated from Chicago to LA, drawn by the gravity of the Sunset Strip and everything it promised.
"The New Darlings of the Sunset Strip.", Rock City Magazine, Alternative Band of the Year
For years The Faded were a fixture of the Strip, playing the Whisky, the Roxy, the Key Club, the House of Blues. Their shows were more than performances. Choreographed lighting, synchronized video, a full multimedia experience on a rock stage. The Hollywood Reporter took notice. So did their audiences.
The music was personal. The performances were theatrical. The band was real.
Every show was an event. Choreographed lighting. Synchronized video. A multimedia experience on a rock stage. We wanted people to feel something they hadn't felt before.
The recordings exist. The videos remain. The memories are still out there if you know where to look.